However, there are some guidelines we need you to adhere to when marketing the CMS in order to ensure the integrity of the system. So, we've compiled the following marketing guidelines to help you understand what you can and can't do with regards to marketing.

Things you CAN do:

1. You can utilize the content that we make available through our dynamically updated reseller marketing scripts. We make available a lot of great content that we keep up to date for you including text and video content for the web. You can find out more about what scripts are available on our reseller resources page.
2. You can use the concepts of our product sites as guides for your own site. In other words, you can shape your own site around how ours are shaped if you wish.

Things you CAN'T do:

1. You can't copy our text word for word. This is bad for all of us as search engines will punish us all for the duplicate content. Again, utilize our reseller scripts instead as described above.
2. You can't use our product site templates or site imagery. Naturally, you can use our included website templates as they are freely available to anyone, but the imagery and templates we create that are unique to our own product sites (i.e. not a part of a freely available design template) should not be used. A quick test to figure out if something is usable is to ask yourself if we have made it available for download. All of our included design templates can be downloaded through our system but our product website templates cannot.
3. You can't use the names of our products such as LightCMS, SkyCMS, WaterCMS, Design Xpress, Custom Xpress, HTML Xpress ... etc. You can create similar products to these but you need to come up with your own names.
4. You can't reference any client of Element Fusion as a case study or design example for your own work. Only work that you have done or work that we have done on your behalf should be used in promoting your own product.

Should you have any questions about whether your marketing implementation adheres to these guidelines, please contact us at support@publishpath.com.

<script src="http://publishpath.com/scripts/resellerplans.js" type="text/javascript"></script>

See an example of an unstyled pricing grid dropped into one of our system's default templates.

Set your own package names and pricing

You can customize the names and pricing for the packages output by the script. To set custom pricing, use a script as follows with a comma-separated list of prices for each package, starting with the lowest level and moving up to the highest:

<script src="http://publishpath.com/scripts/resellerplans5,25,55,75,105,155.js" type="text/javascript"></script>

To set custom package names and custom pricing, use a script as follows, pre-pending the name of your package followed by an underscore in front of your package price:

<script src="http://publishpath.com/scripts/resellerplansSmall_5,Tall_25,Grande_55,Super%20Grande_75,Venti_105,Super%20Venti_155.js" type="text/javascript"></script>

What about styling?

In order to provide you with ultimate flexibility to create your own styles, we have not included any styles inside the script (other than styles required to create the popup help functionality on the pricing grid). The markup is pure and will take on the style of whatever site you place the script in (you can see this on the examples above which are included in our templates with no special styles applied). That said, here are a few helpful ideas for styling the lists.

You can use our styles as a starting point on the pricing grid

If you want, you are welcome to take a look at the style sheets we have created for the pricing grid on own marketing websites for WaterCMS, SkyCMS and LightCMS. You are welcome to utilize these style sheets as a starting point for your own styles or even link directly to them to utilize them as is. You can find them at the following links:

• WaterCMS -- http://publishpath.com/Websites/h20/templates/waterfinal/c/pricing.css
• SkyCMS -- http://publishpath.com/Websites/divum/templates/sky/c/pricing.css
• LightCMS -- http://publishpath.com/Websites/lumina/templates/light/c/pricing.css

Some basic CSS to add borders to the pricing grid

Adding borders to the pricing grid makes things a little easier to read. So, here are a few simple CSS statements you can add to your style sheet to achieve basic borders. Naturally, there's much more that you can do with CSS, but this will at least turn on some basic borders easily if you need a little help getting started.

div.tableholder { border: 2px solid #333; padding: 5px; }
table.signup td { border: 1px solid #333; padding: 5px; }
table.signup th { border: 1px solid #333; padding: 5px; }
table.signup { border-collapse: collapse; }

<script src="http://publishpath.com/scripts/resellervideo.js" type="text/javascript"></script>

See an example of the reseller video script dropped into one of our default system templates.

Watch the width

Because the video script embeds videos that are 640px wide with a 2px border on each side, you need to be sure the content area in which you drop this script is at least 645px wide. Otherwise, the videos my disrupt the layout of your web page.

<script type="text/javascript" src="http://publishpath.com/scripts/resellerfeatures.js"></script>

See an example of an unstyled features list dropped into one of our system's default templates.

You can style the features list in one or two columns

We've balanced the content on the features list into two columns. Each column is wrapped in a div. So, by default, the divs will display stacked on top of each other, creating a single column of features that fills its containing element. Or, by applying styles to the divs, you can allow them to display in two-column form. Here are the CSS statements we use to create a two column effect on our product sites.

#featuresColOne { float: left; margin-right: 5%; width: 47%; }
#featuresColTwo { float: right; width: 47%; }

You can also include links to demo videos

We offer a version of the features listing that includes links to feature demo videos where available. To implement the version including video, use the following code in place of the code listed above:

<script type="text/javascript" src="http://publishpath.com/scripts/resellerfeatureswithvideo.js"></script>

See an example of the features list with video dropped into one of our system's default templates.

Extra header content required for video version

To really make the videos work like they are intended, there's some additional code you'll need to drop into the header of your HTML page. If you're putting this on a site on our CMS system, you can easily do this by going to the page settings' advanced tab and dropping the code into the "additional header" field. If you're using any other system or a static site, you'll just need to place it between the <head> and </head> tags. Here's the code:

<script src="http://publishpath.com/scripts/prototype.js" type="text/javascript"></script>
<script src="http://publishpath.com/scripts/scriptaculous.js?load=effects" type="text/javascript"></script>
<script src="http://publishpath.com/styles/themebase/s/lightbox++.js" type="text/javascript"></script>
<link href="http://publishpath.com/styles/themebase/c/lightbox.css" rel="stylesheet" type="text/css" media="screen" />

These scripts and styles provide the necessary functionality to open up the videos in a nice overlay on the features page for the best viewing experience. If you don't include them, the videos will still work, but they will open in the browser and scale to the size of the browser window, which usually results in a video that is dramatically larger than intended.